ITV’s new brand campaign, ‘Drama vs Reality’, highlights the wealth of drama and reality shows that are available on ITV Hub. The idea behind the series shows stars from drama and reality TV stopping at nothing in the fight for our attention. In the fourth installment of this campaign, we see Emmy-winning Marcella actor Anna Friel’s cunning plan to wipe out reality stars Olivia Attwood & Bradley Dack unfold.

In these epic fights for our attention — we see drama collide with reality on our screens in the most memorable ways. The campaign launched with McDonald and Dodds actor . Followed by Innocent star Katherine Kelly kidnapping both TOWIE’s and in her kitchen cupboard. And most recently with actor


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ITV have released a message of support for the England team following racial abuse against players after Euro 2020 defeat.


ITV’s new brand campaign, ‘Drama vs Reality’, highlights the wealth of drama and reality shows that are available on ITV Hub. The idea behind the series shows stars from drama and reality TV stopping at nothing in the fight for our attention.


Google’s Summer helpfulness campaign drives emotion back into its most powerful feature: the power and act of search

Artwork

Following the launch of Google’s new brand campaign ‘What are you searching for this Summer? comes an extensive and beautifully curated outdoor and digital suite created by Uncommon Creative Studio.


The scent of home, by those who’ve fled their own

Touching memories of home from refugees living in Britain have been captured in scented candles to raise money for Choose Love this World Refugee Day

Scents of Belonging x Full Collection

Launching this Refugee Week (14–20 June) Uncommon Creative Studio launch their second collaboration with Earl of East. A new home fragrance range: Scents of Belonging, with 100% of the profits from every candle sold supporting Choose Love to help those fleeing war, persecution and climate change.


Google’s Summer helpfulness campaign drives emotion back into its most powerful feature: the power and act of search

Google x What are you Searching for this Summer?

Today, Google and Uncommon launch their first creative project together: ‘What are you Searching for this Summer?’ With lockdown restrictions easing in the UK, the campaign tells a story of freedom and release and the role Google plays in your every achievement — from the everyday to the epic. The campaign invites users across all channels to consider “what are you searching for this Summer?”


Uncommon creates limited edition seed filled cover designed to plant herbs at home

Uncommon and Merchant Gourmet — the plant-based, healthy grains and pulses brand — has launched a new vegan cookbook: The Simple Plant-Based Cookbook, now available on Amazon. The cookbook contains over 60 tasty plant-based recipes using wholesome lentils, grains and chestnuts.


Playful digital outdoor design reflects game-like battle scenes with well-known drama and reality stars

DOOH

This week, Uncommon has launched a new digital outdoor suite for ITV to support the broadcaster’s recently unveiled brand campaign: ‘Drama vs Reality.’ The campaign will run in multiple digital sites across the UK for the next month.


Katherine Kelly x ‘Gin & Tonic’ Drama vs Reality

Uncommon launches the next instalment in ITV’s ‘Drama vs Reality’ brand campaign, which highlights the wealth of drama and reality shows that are available on ITV Hub, in these two hugely popular genres.

The campaign features a series of unlikely pairings, and shows ITV stars from drama and reality TV stopping at nothing in the fight for viewers’ attention, with the next film in the series titled ‘G&T’.


Unlikely pairing launch new ITV brand campaign ‘Drama vs Reality’ to highlight more content on the ITV Hub than ever before

Tonight, ITV kicks off a new brand campaign, titled ‘Drama vs Reality’, to highlight the wealth of drama and reality shows that are available on ITV Hub. The idea behind the new campaign shows stars from drama and reality TV stopping at nothing in the fight for our attention.

Jason Watkins in Poison

ITV Hub has kicked off 2021 with its best ever viewing numbers for drama — and titles including The Pembrokeshire Murders, The Bay series 2, Finding Alice, McDonald and Dodds, Grace, Unforgotten series 4, Marcella series 3 and Too Close are all there for viewers to discover.

ITV is also home to the biggest reality series, and full series of Love Island, Ibiza Weekender, The Cabins, Real Housewives of Cheshire and Jersey, and Sam and Billie: The Mummy Diaries are ready and waiting for reality fans to binge on.

Uncommon Creative Studio

Uncommon is a creative studio building brands that people in the real world actually wish existed.

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