Formula E and Uncommon unveil a powerful new campaign, ‘No Turning Back’, capturing the drama and intense sporting rivalries of drivers and teams as Season 8 of the ABB FIA Formula E World Championship begins this week.

‘No Turning Back’ is a season-long campaign, setting the tone for the all-electric Championship’s journey into a new era ahead of the Season 9 debut of the Gen3, Formula E’s fastest, lightest, most powerful and efficient racing car ever.

Unrest brings together award-winning partners in brand, technology, experience, wellness, talent, law & finance to create original accelerator programme launching brands that people actually wish existed

Unrest branding

| What makes Unrest different?

Unrest is a modern and progressive start-up accelerator providing 16 weeks and over 161 hours (equivalent to an MBA) of structured support delivered by world class experts to founders and teams at purposeful, consumer-facing start-ups. Building brands that need to exist not just because of what they do but how they look, how they behave, and how they make you feel. Brands that will define their categories from day one.

The programme is backed by key bodies SEEDRS, the highest-grossing European equity crowdfunding platform and B-Corp, the leading certifying body for sustainable business practices. As well as Uncommon Creative Studio bringing brand and purpose to the programme from the get-go.

After the last couple of years, we all need an ear. Give yours this Christmas.

Following a challenging year as the Coronavirus crisis continues, ITV once again partnered with YoungMinds, Mind and SAMH in the next iteration of Britain Get Talking — the UK’s most recognised mental health campaign. Earlier in the month to celebrate the initiative’s return, ITV & Uncommon released a short film

Provocative & comedic new mascot wants the UK to sleep better so we can all live better


London, October 2021: Dreams, the UK’s no. 1 bed retailer, has today revealed a bold brand campaign created by Uncommon, fronted by a new inanimate spokesperson, Log, the ultimate sleep expert, to help the nation sleep better.

Sleep Like Log

The ‘Sleep Like Log’ campaign is the first brand campaign from Dreams since its category-driving campaign Replace Every 8 in 2015. The irreverent new campaign directed by comedy masterminds Adam and Dave (Arts & Sciences) aims to bring humour to the category while also helping the country improve the quality and quantity of its sleep.

Film series captures epic & cinematic observations shot by award-winning director James Marsh


Tea is something so deeply woven into the fabric of our Nation; everyone drinks it and connects with it in some way, shape or form and we’ve never enjoyed more varieties and blends of tea in our varied lives. Twinings want to redefine the role tea and botanicals can play in people lives as part of their daily wellbeing.


Following the successful launch of new campaign ‘Choose Change’ — B&Q & Uncommon create striking installations for new outdoor, print & digital campaign. The new work continues to support the reinvigorated brand proposition ‘Build a Life’ — which celebrates the belief that anyone can improve their home to make life better.

B&Q & Uncommon launch a new integrated campaign from the reinvigorated brand proposition ‘Build a Life’ — which celebrates the belief that anyone can improve their home to make life better. The third installment, entitled ‘Choose Change’, is an invitation to avoid settling and standing still — and instead embrace the life affirming act of change in all its energetic, joyful, and sometimes messy glory.

Because the more we learn, the closer we get

Every day, people come to Google to ask questions, big and small, grappling with some of the biggest questions around UK culture and identity. As the UK maps out its future post pandemic, this new campaign reflects the simple belief that only by asking and developing understanding, can we become closer as individuals and as a society.

Uncommon Creative Studio

Uncommon is a creative studio building brands that people in the real world actually wish existed.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store