Powerful film & OOH created by Uncommon celebrates over 25 years of the iconic JD duffle, cementing its unrivalled status in British youth culture — JD, the leading retailer for youth fashion and sportswear brands, announces the launch of its new brand platform, ‘Forever Forward’ with a seasonal campaign titled ‘The Bag for Life’. The highly anticipated multichannel campaign from Uncommon will span across VOD, Cinema, Retail, OOH, DOOH, Murals, Social and Online in the UK, Australia, Canada, South East Asia and Europe.