New campaign for ITV and STV’s Britain Get Talking, created by Uncommon Creative Studio, explores the gap between what we say and how we feel, encouraging ITV’s audience to break through to one another — Almost half of young people struggle with anxiety and more than 400,000 children and young people a month are being treated for mental health problems — the highest number on record. This new campaign, supported by Mind and YoungMinds, and SAMH in Scotland, aims to address the fact that even though young people are carrying a lot on their shoulders, they often struggle to talk about it. Its core message is how important it is for adults to keep trying, because it takes time to break through.