Because the more we learn, the closer we get

Every day, people come to Google to ask questions, big and small, grappling with some of the biggest questions around UK culture and identity. As the UK maps out its future post pandemic, this new campaign reflects the simple belief that only by asking and developing understanding, can we become closer as individuals and as a society.


Retro designed online game pits drama against reality with famous faces going head-to-head in the fight for your attention

Kem Cetinay vs Anna Friel

ITV have created a desktop game in the style of classic 1990’s ‘beat ’em up’ arcade games to bring to life the recent ‘Drama vs Reality’ campaign — which aims to highlight the wealth of drama and reality shows that are available on ITV Hub.


ITV’s new brand campaign, ‘Drama vs Reality’, highlights the wealth of drama and reality shows that are available on ITV Hub. The idea behind the series shows stars from drama and reality TV stopping at nothing in the fight for our attention. In the fourth installment of this campaign, we see Emmy-winning Marcella actor Anna Friel’s cunning plan to wipe out reality stars Olivia Attwood & Bradley Dack unfold.

In these epic fights for our attention — we see drama collide with reality on our screens in the most memorable ways. The campaign launched with McDonald and Dodds actor Jason Watkins trying to poison Love Island star Kem Cetinay. Followed by Innocent star Katherine Kelly kidnapping both TOWIE’s Pete Wicks and Bobby Norris in her kitchen cupboard. And most recently with actor Richie Campbell and reality star Ferne McCann go head to head in an epic helicopter shoot out.


Social

ITV have released a message of support for the England team following racial abuse against players after Euro 2020 defeat.


ITV’s new brand campaign, ‘Drama vs Reality’, highlights the wealth of drama and reality shows that are available on ITV Hub. The idea behind the series shows stars from drama and reality TV stopping at nothing in the fight for our attention.


Google’s Summer helpfulness campaign drives emotion back into its most powerful feature: the power and act of search

Artwork

Following the launch of Google’s new brand campaign ‘What are you searching for this Summer? comes an extensive and beautifully curated outdoor and digital suite created by Uncommon Creative Studio.


The scent of home, by those who’ve fled their own

Touching memories of home from refugees living in Britain have been captured in scented candles to raise money for Choose Love this World Refugee Day

Scents of Belonging x Full Collection

Launching this Refugee Week (14–20 June) Uncommon Creative Studio launch their second collaboration with Earl of East. A new home fragrance range: Scents of Belonging, with 100% of the profits from every candle sold supporting Choose Love to help those fleeing war, persecution and climate change.


Google’s Summer helpfulness campaign drives emotion back into its most powerful feature: the power and act of search

Google x What are you Searching for this Summer?

Today, Google and Uncommon launch their first creative project together: ‘What are you Searching for this Summer?’ With lockdown restrictions easing in the UK, the campaign tells a story of freedom and release and the role Google plays in your every achievement — from the everyday to the epic. The campaign invites users across all channels to consider “what are you searching for this Summer?”


Uncommon creates limited edition seed filled cover designed to plant herbs at home

Uncommon and Merchant Gourmet — the plant-based, healthy grains and pulses brand — has launched a new vegan cookbook: The Simple Plant-Based Cookbook, now available on Amazon. The cookbook contains over 60 tasty plant-based recipes using wholesome lentils, grains and chestnuts.


Playful digital outdoor design reflects game-like battle scenes with well-known drama and reality stars

DOOH

This week, Uncommon has launched a new digital outdoor suite for ITV to support the broadcaster’s recently unveiled brand campaign: ‘Drama vs Reality.’ The campaign will run in multiple digital sites across the UK for the next month.

Uncommon Creative Studio

Uncommon is a creative studio building brands that people in the real world actually wish existed.

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