We will grow again x OOH

Following the success of B&Q’s latest film ‘We Will Grow Again’ — Uncommon launch a powerful series of OOH and Print executions. The vibrant artwork beautifully supports the new campaign’s message of celebrating the resilience and re-emergence of the UK as a grinding winter in lockdown comes to an end as Spring blooms.

B&Q ‘We Will Grow Again’ x Launch Film

We will grow again

The print suite follows the return of the UK’s most recognised mental health campaign Britain Get Talking

Full Suite of Print Work

This weekend, ITV and Uncommon interrupted Saturday Night Takeaway, which reached 5.2 million viewers, with the first ever text interview. The awkward and uncomfortable moment aimed to show the importance of having better quality conversations and marked the return of the broadcasters renowned mental health intiative Britain Get Talking, supported by charity partners Mind and YoungMinds.

Text Interview with Sir Mo Farah

To support Britain Get Talking’s important work further, Uncommon have created a beautiful print campaign. The execution follows the same sentiment of the text stunt moment: the better we talk, the better we feel. Reflecting the message that it’s not always about the number of conversations we have but increasing the quality of our conversations.

Ant & Dec Conduct Awkward First Ever Interview Entirely by Text to Show the Importance of Having Better Quality Conversations

‘Because the better we talk, the better we feel.’

The better we talk, the better we feel x Britain Get Talking

ITV & STV’s landmark mental health campaign created by Uncommon Creative Studio, Britain Get Talking, returned with an unexpected interruption on Ant & Dec’s Saturday Night Takeaway tonight, to highlight the positive effects of better quality conversations on our mental wellbeing.

In an interview with Sir Mo Farah, the ITV hosts conducted the beginning of their conversation with the Olympic athlete entirely through texting. Texting is a great way to communicate, but as demonstrated in this segment, sometimes things can get lost in translation.

Ant & Dec x Britain Get Talking

Ant & Dec picked up on the staggered unnatural nature of the text interview, suggesting to Sir Mo it would be better if they just talked. The duo continued to explain how we’re living through a mental health emergency and many of us could use a proper heart to heart. Whether it’s on the phone, or socially distanced in person, a good conversation has the power to ease our stress, and reduce our anxiety.

The disruption of the text interview contrasted with the usual chatter and energy of Ant and Dec’s Saturday Night Takeaway, from the guests and the audience — it aimed to highlight how making time for better quality conversations can improve communications and outcomes, which in turn can improve mental wellbeing.

The Katsu Smoothie Reveal

Uncommon launches second project for new client wagamama this week — introducing: The Katsu Smoothie. Sounds delicious right? The limited-edition Katsu Smoothie aims to get young people walking and talking in support of YoungMinds.

‘Dear Winter, we didn’t lose hope. We planted it.’

We Will Grow Again | B&Q

Following the successful brand campaign launched last year ‘Build a Life’ — which celebrates the belief that anyone can change their home to make life better. B&Q continues to reflect this powerful sentiment in new emotive work from creative partner Uncommon.

Popular restaurant chain, wagamama has hired creative studio, Uncommon following a call for a new creative partner. Uncommon were awarded the business without a pitch and will be working in tandem with the brand on a project basis on brand activation and fame driving briefs over the coming months as the hospitality industry begins to open-up.

*Warning: contains flashing lights, bright colours and lizards with money guns*

Yolt is the financial app using neuroscience to outsmart your brain biology. The integrated campaign, created by Uncommon Creative Studio, focuses on the lizard brain, an evolutionary throwback responsible for your most impulsive and financially dubious decisions.

Unthink Money x Yolt

“Shut up and ruin my structural integrity you naughty cowboy builder,” Sylvia screamed, gyrating her downstairs combi boiler faster and faster…

Book Cover

Habito, the online mortgage company, has found that the sex lives of homebuyers across the nation are being impacted by mortgage stress, with the company’s research showing that 1 in 10 couples weren’t intimate with one another throughout the mortgage application process.

Together with Rocky Flintstone of ‘My Dad Wrote A Porno’ and illustrator Sebastian Schwamm, Habito and Uncommon release an erotic novel to put the moans back into your mortgage.

Habito, the award-winning mortgage company, unveils a full rebrand including a new logo, website and user experience

Logo Design Animation

The redesign was led by Uncommon Creative Studio who worked in collaboration with highly acclaimed NY-based visual artist Saiman Chow — to create bespoke graphics, textures and movement inspired by a phantasmagoric aesthetic.


‘We picked ourselves up and we started again. Knowing that the sun is always shining somewhere.’

On The Beach | Someday

What a year it’s been. Stockpiling toilet roll and clapping for our carers seem like a distant memory — but as we close out the year and move forward into 2021 — beach holiday experts, On The Beach want to share a message of hope in this stirring new film created by Uncommon Creative Studio.

On The Beach | Someday

Uncommon Creative Studio

Uncommon is a creative studio building brands that people in the real world actually wish existed.

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