Provocative & comedic new mascot wants the UK to sleep better so we can all live better

London, October 2021: Dreams, the UK’s no. 1 bed retailer, has today revealed a bold brand campaign created by Uncommon, fronted by a new inanimate spokesperson, Log, the ultimate sleep expert, to help the nation sleep better.

The ‘Sleep Like Log’ campaign is the first brand campaign from Dreams since its category-driving campaign Replace Every 8 in 2015. The irreverent new campaign directed by comedy masterminds Adam and Dave (Arts & Sciences) aims to bring humour to the category while also helping the country improve the quality and quantity of its sleep.

Film series captures epic & cinematic observations shot by award-winning director James Marsh

Tea is something so deeply woven into the fabric of our Nation; everyone drinks it and connects with it in some way, shape or form and we’ve never enjoyed more varieties and blends of tea in our varied lives. Twinings want to redefine the role tea and botanicals can play in people lives as part of their daily wellbeing.

B&Q & Uncommon launch a new integrated campaign from the reinvigorated brand proposition ‘Build a Life’ — which celebrates the belief that anyone can improve their home to make life better. The third installment, entitled ‘Choose Change’, is an invitation to avoid settling and standing still — and instead embrace the life affirming act of change in all its energetic, joyful, and sometimes messy glory.

Because the more we learn, the closer we get

Every day, people come to Google to ask questions, big and small, grappling with some of the biggest questions around UK culture and identity. As the UK maps out its future post pandemic, this new campaign reflects the simple belief that only by asking and developing understanding, can we become closer as individuals and as a society.

Retro designed online game pits drama against reality with famous faces going head-to-head in the fight for your attention

ITV have created a desktop game in the style of classic 1990’s ‘beat ’em up’ arcade games to bring to life the recent ‘Drama vs Reality’ campaign — which aims to highlight the wealth of drama and reality shows that are available on ITV Hub.

Uncommon Creative Studio is deepening its customer experience capabilities with the launch of a new CX Practice

Led by ex-LIDA CEO Jonathan Goodman, the Practice will amplify the studio’s ability to deliver across the entire customer journey: from designing data led customer experience to creating digital products & services, and the development of entirely new CX led brands.

This move will allow Uncommon to apply their multidisciplinary…

ITV’s new brand campaign, ‘Drama vs Reality’, highlights the wealth of drama and reality shows that are available on ITV Hub. The idea behind the series shows stars from drama and reality TV stopping at nothing in the fight for our attention. In the fourth installment of this campaign, we see Emmy-winning Marcella actor Anna Friel’s cunning plan to wipe out reality stars Olivia Attwood & Bradley Dack unfold.

In these epic fights for our attention — we see drama collide with reality on our screens in the most memorable ways. The campaign launched with McDonald and Dodds actor Jason Watkins trying to poison Love Island star Kem Cetinay. Followed by Innocent star Katherine Kelly kidnapping both TOWIE’s…

Uncommon Creative Studio

Uncommon is a creative studio building brands that people in the real world actually wish existed.

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