B&Q and Uncommon Launch Striking New OOH Campaign to Showcase New Brand Purpose ‘Build a life’
Following the recent unveiling of B&Q’s new brand campaign ‘Build a life’ — Uncommon have created a powerful suite of 17 individually designed executions to reflect the brand’s new purpose in a bold new OOH campaign.
‘Build a life’ celebrates the belief that anyone can change their home to make life better. Uncommon brought this idea to life in a moving launch film which showed snippets of real home videos from 69 families across the 69 cities that make-up the UK.
To follow the success of the launch, the OOH campaign reflects life moments and how home improvement can shape them. The extensive series of work scales across the UK echoing ‘Build a life’ with its sentiment artfully reflected across these disruptive designs.
The art direction of the campaign marries together imagery of everyday DIY products with powerful statements inspired by life at home and home improvement. The design look and feel follows a disruptive approach, celebrating B&Q’s famously orange look and feel within a fresh stripped back style for the brand.
Executions include simple copy such as ‘Change’ paired with an image of a single nail, prompting people to think about the power they have to make their life better with only a nail. To a tilted upright drill paired with a single syllable — ‘Art’. To executions depicting nostalgic moments such as a dimmer switch paired with ‘First kiss’ and spilt paint pots paired with ‘Teenagers’.
The work will run up and down the UK in all major cities across 6, 48 and 96 sheet sites with two bespoke banners running in Glasgow and Bristol.
CREDITS
Project Name: Build a Life
Client: B&Q
Creative Studio: Uncommon
Media Agency: WaveMaker
