British Broadcasters Unite in Historic TV First Bringing Powerful Message to the UK Created by Uncommon

‘Our stories are your stories…’

Our Stories

Nils Leonard, Co-founder at Uncommon said: “British TV reflects and shapes our culture and who we are. Our debates, our conversations, our communities and our characters are all reflected in the stories we watch every day. These are our stories. British TV matters — now more than ever. This cultural moment is the kind of brief we built the studio to make. We’re very proud to bring this moment to bear for our collective broadcasters.”

Rufus Radcliffe, Chief Marketing Officer and Director of Direct to Consumer at ITV, said:“Uncommon have achieved the extraordinary over the past few weeks. They have created a beautiful inspiring film bringing to life the power of public service television — all shot and produced whilst complying with COVID regulations. They expertly led and inspired all the broadcasters to take a leap of faith and the result speaks for itself — the power and impact of public service television beautifully articulated by the thought ‘our stories are your stories’.”

Tony Hall, BBC Director General, said:

Carolyn McCall, Chief Executive, ITV said:

Alex Mahon, Chief Executive, Channel 4 said:

Ben Frow, Director of Programmes, Channel 5 said:


Uncommon is a creative studio building brands that people in the real world actually wish existed.