ITV Encourage the Gift of Listening this Christmas in Striking New Print Campaign & Pop-up Activation Crafted by Uncommon

After the last couple of years, we all need an ear. Give yours this Christmas.

Short film x It’s been a year

To support this important message of listening to our loved ones this Christmas, ITV and Uncommon launch a powerful print campaign to further encourage the nation to check-in on their loved ones.

The beautifully art directed suite shows the negative space left behind from an unwrapped Christmas present— but instead of a gift, we see a paragraph of copy revealed inside.

The copy reads differently across each execution and is all about how the perfect gift this festive period isn’t a fancy watch, won’t cost a penny and isn’t hard to wrap. Instead, the gift of a few minutes, the present of our presence, is the most generous thing we can give to the ones we love. The messaging leaves us with the proposition that, after the last couple of years, we all need an ear and to give yours this Christmas.

Uncommon also launched a pop-up shop last week in Soho London for the broadcaster. The activation on Greek Street was hosted by singer and ITV presenter, Fleur East — one of the stars fronting the short film which launched earlier in the month. Fleur gifted passers-by with beautifully designed boxes containing a giant chocolate ear, showcasing that listening really is the greatest gift you can give this Christmas.

ITV also gifted chocolate ears to a select number of talent to help continue to share the important message, including Love Island’s Dr Alex George, who is also the UK Youth Mental Health Ambassador within the Department for Education.

Dr Alex George x Chocolate Ears




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Uncommon Creative Studio

Uncommon is a creative studio building brands that people in the real world actually wish existed.