ITV’s Britain Get Talking Returns with Celebrity Voice Notes Disrupting Everyday Places this Mental Health Awareness Week

From bus stops to takeaway pizza boxes, digital voice notes appear across London to help combat loneliness

Uncommon Creative Studio
7 min readMay 12, 2022


Loneliness can strike anyone, anywhere. From young to old. From Friday nights in, to pub nights out. Alone in a waiting room, or surrounded on the tube. But no matter where, or when, or who loneliness strikes, there’s often one thing that can help — the power of a voice.

Voice Notes in London

To mark the theme of ‘Loneliness’ for this year’s Mental Health Awareness Week, ITV have launched the next iteration of the UK’s most recognised mental health campaign, Britain Get Talking, supported by Mind and YoungMinds. The new campaign titled ‘Voices Against Loneliness’, created with Uncommon Creative Studio, this time encourages the nation to send a voice note and help beat loneliness. Just hearing someone’s voice has been proven to reduce stress and anxiety. Voice notes are an easy way to reach out and let someone know you’re thinking of them. And you can record them just about anywhere.

Voice Notes in London
Phillip Schofield
Voice Notes in London

The broadcaster has flooded London this week — the loneliest city in the UK according to research commissioned by the Greater London Authority — with voice notes from ITV talent, showing that anyone can be affected by loneliness, and that anyone can help. From advice on how to reach out to struggling friends from Phillip Schofield to Laura Whitmore’s top tips on how to pull someone for a chat — the voice notes encourage us to stop and think about those in our lives who could do with a check-in from a familiar voice.

Voice Notes in London

Because loneliness can strike anywhere, ITV and Uncommon have placed the voice notes in locations that aim to disrupt people in moments where they may have the time to reach out to someone. From backseats in cabs, pizza boxes, beer mats in pubs, coffee shops and bus stops. Showing that no matter where you are, no matter who you are, there’s always a voice in your corner. The public can access the voice note by simply scanning the barcode on the sticker to listen via their mobile phone. Along with the voice notes the webpage also contains tips about reaching out to others and points to support from Mind and YoungMinds for those who need it.

This Morning with Phillip & Rochelle

The voice notes featured on This Morning on Thursday 12th May with Phillip and Rochelle. In the suite there will be voice messages from celebrities such as Alex Beresford, The Vivienne, Laura Whitmore, Phillip Schofield, Charlene White, Liberty Poole, Maggie Alphonsi, Maura Higgins and Vick Hope. See selection of messages recorded by celebrities in these voice notes.

Voice Notes in London
The Vivienne

‘When you’re lonely, you can’t see a way out of it. Trust me, I have been there — it’s exhausting and really hard. But helping a friend who’s feeling lonely, now that’s different, couldn’t be simpler. Send a voice note like this — whatever you decide to say, they’ll hear you care and they might just decide to open up.’ Phillip Schofield

‘Hello you gorgeous creature — what a pleasure this is to be so close to your ear hole.’ The Vivienne

‘It’s nearly villa time. But you know, there’s something from the show we could all be doing a lot more of. I’m talking about pulling people for a chat — especially if you know somebody that’s feeling a bit lonely.’ Laura Whitmore

‘Us Brits, we’re good at talking about the weather aren’t we? I wish we were as good as talking about other stuff. If you know someone who might be feeling lonely, don’t wait for them to open up — make the first move and send a voice note.’ Alex Beresford

Alex Beresford

Britain Get Talking is supported by Mind and YoungMinds, and by SAMH in Scotland, to encourage people to look after their mental health by connecting with others. Created with Uncommon Creative Studio, it originally launched in 2019 by pausing the live broadcast of Britain’s Got Talent, and then as lockdown beckoned, Ant and Dec invited the nation to send their messages of support for broadcast and to stay in touch with the message that we’re ‘apart, but never alone.’

Since then, research indicates that Britons have had 100 million new or more meaningful conversations as a result of the campaign, which has featured celebrities from Captain Tom to Susanna Reid, Maya Jama to Shirley Hancock. It was most recently on air with ITV’s Christmas campaign. ITV originally set a target of getting 10 million people to take action as part of their 5 year commitment to support mental and physical wellbeing, but has already surpassed that, having encouraged 5.1 million people to take action in 2021 alone.

This campaign is part of ITV’s broader suite of content marking Mental Health Awareness Week including a children’s mental health phone-in on This Morning, the return of Loose Men to lift the lid on the mental health struggles affecting men, and Good Morning Britain and ITV Regional News focusing on how the cost of living crisis is affecting mental health.

Laura Whitmore

Paul Farmer, Chief Executive of Mind, said: “This year, the theme of Mental Health Awareness Week is loneliness. Everyone can feel lonely at some point in their lives. We can be surrounded by people — either at home or through work — and still feel isolated. This can, in turn, have an effect on our mental health. Equally, mental health problems like anxiety or depression can make us withdraw from people around us, making it difficult to reach out or meet people face to face. We’re proud to support ITV in encouraging everyone to use their voice to beat loneliness. This Mental Health Awareness Week, reach out. Simply letting someone know you’re there can make all the difference.”

Emma Thomas, Chief Executive of YoungMinds, added: “The pandemic brought young people isolation from friends and family, disruption to their education and also reduced access to support. We know many are still feeling the impact of these things and it can be difficult to interact with loved ones in the way you would usually when you’re struggling. Feeling lonely can have a negative impact on your mental health, and young people who are struggling with their mental health also often feel isolated or alone. That is why it’s so important to know that there is someone you can talk to about how you’re feeling. The young people and parents we work with tell us that while it can be hard to talk about things like loneliness, opening up can make a huge difference to their mental health. These messages show anyone can struggle with loneliness and we hope they will get even more people talking.”

Maggie Alphonsi

Susie Braun, Director of Social Purpose at ITV, concluded: “A voice note can change someone’s day, especially if they’re feeling lonely. This Mental Health Awareness Week, Britain Get Talking is bringing some of the nation’s most familiar voices to surprising places to remind people to reach out to others, wherever and whenever they can.”


Project name: Voices Against Loneliness

Client: ITV

Creative Studio: Uncommon

About ITV Social Purpose:

ITV is More Than TV. We connect with millions of people every day, make content they can’t get enough of, and reflect and shape the world we live in and we do all of this through the power of creativity.

Reflecting and shaping the world we live in gives us a great opportunity: to change ITV for better, and to use our content to reach and inspire positive change in the wider world. This is ITV’s Social Purpose — shaping culture for good. We do this across four focus areas: Better Mental and Physical Health, Diversity & Inclusion, Climate Action and Giving Back.

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