ITV’s Drama vs Reality Returns with Epic Helicopter Shoot-out between Actor Richie Campbell & Reality Queen Ferne McCann

ITV’s new brand campaign, ‘Drama vs Reality’, highlights the wealth of drama and reality shows that are available on ITV Hub. The idea behind the series shows stars from drama and reality TV stopping at nothing in the fight for our attention.

In the third installment of this campaign, we see Grace actor Richie Campbell under the unexpected attack of First Time Mum reality star Ferne McCann.

2:30 Film

Ferne McCann said “‘I loved being a part of this film! What an honour to work with an Oscar winning director and alongside one of ITV’s finest actors. I was thrilled to represent reality and bring the drama. No hard feelings, Richie and lucky for you my aim was off that day!”

Richie Campbell added “I’m super proud to be working with ITV. They’ve always pushed the boundaries to its limits when it comes to Drama. Reality doesn’t stand a chance #TeamDrama.”

The high power 2.5 minute spot launches before Friday night’s episode of Love Island on ITV2. The campaign continues with another film launching later this month. Stay tuned.

Campaign Name: The Phone Call. Drama vs Reality.

Client: ITV

Creative Studio: Uncommon

Director: Tom Hooper
Production Company: Smuggler
Prod Co Producer: Nick Sutherland Dodd
Executive Producer: Sara Wallace
Managing Director: Fergus Brown
DOP: Barry Ackroyd
Production Designer: Eve Stewart
1st AD: Terry Needham
Editor: Russell Icke
Senior Assistant: Steven Waltham
Offline Executive Producer: Annabel Bennett

Principle Post Production: Rascal Post

Rascal Post EP: James Beck

Rascal Post VFX Supervisor: Barnsley

Rascal Post 2D Team: Brad Wood, Nick Sze, Gareth Brannan, Markus Lundquist, Joe Wreford

Rascal Post 3D: Phil Maddock, Gatis Kurzemnieks.

Rascal Post TK Assist: Dan Levy

Sound Studio: Wave Studios

Sound Designer: Jack Sedgwick

Audio Producer: Ornela Peka
Additional Post Production: Electric Theatre Collective

ETC EP: Magda Krimitsou

ETC Post Production Co-ordinator: Larisa Covaciu

ETC VFX Supervisor: Giles Cheetham

ETC 2D Leads: Taran Spear

ETC 2D Artists: Alberto Pizzocchero, Rich Roberts, Rafa Vormittag, Matt Jackson, Ludvig Hallenius, Kia Coates, Andrius Jurkevicius

ETC 3D Leads: Greg McKneally

ETC 3D Artists: George Savvas, Elliott Holland-Crouch, Jack Powell, Luis Cancio Villalonga, Ogi Vukovic, Robert Reinschedl

ETC Motion GFX: Jamie Child, Steve Gomes

ETC DMP: Dave Gibbons

Digital Intermediate Provided by Goldcrest Post Production
Digital Colourist: Adam Glasman
Online Editor: Daniel Tomlinson
DI Producer: Jonathan Collard
Director of Post Production: Rob Farris

Uncommon is a creative studio building brands that people in the real world actually wish existed.

Uncommon is a creative studio building brands that people in the real world actually wish existed.