Method Creates Powerful Transformation in New Brand Campaign, ‘Method for Change’

Anchored by a foam-filled, anthemic film, the campaign brings meaningful joy to everyday acts.

Today, Method, a leader in design-driven home and personal care products, is bringing its signature creative optimism to a new integrated brand campaign, ‘Method for Change’.

For 20 years, Method has been a pioneer in the cleaning aisle with their future-friendly products, on a mission to make change joyful, everyday and addictive so that every single person will want to be part of it. If cleaning can look good, smell good and do good, what other little acts can create outsized change?

In the span of two decades, Method has re-imagined and created disruptive designs, from their first soap bottle made from 100 percent recycled plastic to the most recent refillable bottle made from aluminum. Their products have always inspired not just industry-change, but a sense of community for people who are looking to do more to act on their values, even with small choices like what hand soap they use. This campaign is meant to inspire that contagious curiosity that blooms when you imagine new possibilities and take the first simple step towards making them a reality. Method is inviting a broad community into their mission of building a better, more fulfilled world by bridging intention and impact and putting change within reach of everyone.

Set in the streets of New York, the campaign film, titled ‘Must I Evolve? Method for Change’ depicts a transformative foam party with Method at its source. Viewers are immersed in a riot of colour as the foam turns a stressed city street into a joyful block party — brought about by the simple, daily act of dishwashing with Method. The energetic, dancing crowd is composed of diverse characters that reflect a true community of Method changemakers.

Beyond the launch film, the campaign content will usher in a refreshed look and feel for the Method brand, featuring the playful and premium work of photographer Bobby Doherty.

Project name: Must I Evolve? Method for Change.

Client: Method

Creative Studio: Uncommon

Director: Jonathan Alric from The Blaze

Prod Company: Iconoclast

DOP: Paul Özgür

Prod Company Producer: Jane Lloyd

EP: Guy Rolfe

Editor: Adriana Legay at Stitch

Sound & Music: Soundtree

Sound Design & Mix: Henning Knoepfel

Additional Music: Ben Jones & Luis Almau

Music Supervision: Neil Athale

Music Track: ‘Must I Evolve?’ by JARV IS…

Grade: Matthieu Toullet at MPC

Post Production: Framestore

Flame Lead: Paul O’Brien

Post Producer: Ben Stell

Uncommon is a creative studio building brands that people in the real world actually wish existed.


Uncommon is a creative studio building brands that people in the real world actually wish existed.