Uncommon & Chilly’s Create Digital & Shareable Suite to Mark Earth Day
Icons give ways to share reuse message in Web 3
Uncommon have designed a suite of visual icons for Chilly’s to mark World Earth Day. The digital experience titled — ‘Every Day is Earth Day’ — brings the body language of the brand to life online. Encouraging people to share environmental messages in Web 3 this Earth Day.
The unique collection of moving images show messages encouraging us all to think a little bit more about the power of reusables. The series includes copy such as ‘Forever starts now’ and ‘Wake up and smell the plastic’ as well as imagery such as an hourglass and globe melting.
The dynamic suite of visuals is inspired by an L.A. nostalgic aesthetic and futuristic colour palette. The graphics were also crafted to move in a way that represented the the good and the bad of everyday materials such as single use plastic, foil and glass.
Earth Day is an annual global event which aims to raise awareness and demonstrate support for environmental protection. Chilly’s mission is to accelerate the adoption and everyday use of reusable products. This Earth Day, Chilly’s have partnered with Refill, on an exclusive limited edition bottle drop, inspired by the icons with a unique engraved design. All profits are going to the charity.
The stickers are now available to share via Giphy: https://giphy.com/chillysbottles/earth-day-2022
And can be added to Instagram Stories through searching ‘Chillys’.
The limited edition bottle is available to purchase via Chilly’s online store: https://www.chillys.com/uk.
Project name: Every Day is Earth Day
Design studio: Uncommon
Chilly’s Brand Designer: Joe Morgan