Uncommon Continues ITV Drama vs Reality Series with Actress Katherine Kelly’s Unexpected TOWIE Reality Star Kidnapping

Katherine Kelly x ‘Gin & Tonic’ Drama vs Reality

Uncommon launches the next instalment in ITV’s ‘Drama vs Reality’ brand campaign, which highlights the wealth of drama and reality shows that are available on ITV Hub, in these two hugely popular genres.

The campaign features a series of unlikely pairings, and shows ITV stars from drama and reality TV stopping at nothing in the fight for viewers’ attention, with the next film in the series titled ‘G&T’.

‘Gin & Tonic’ Drama vs Reality
Jason Watkins x ‘Poison’ Drama vs Reality
‘Poison’ Drama vs Reality

Following the first unlikely pairing of Bafta-winning actor Jason Watkins going head-to-head with Love Island winner Kem Cetinay, the second film in the series stars actress Katherine Kelly ahead of her new ITV drama ‘Innocent’, launching on the channel this week.

Pete Wicks x ‘Gin & Tonic’ Drama vs Reality

In the work, Katherine arrives home after a day on set, and starts to prepare a well-deserved aperitif. She dances freely around her kitchen, as she takes her time to de-stress and unwind from a long day. In preparing her drink, the actress runs out of tonic. We follow her movements to her store cupboard — to unexpectedly find a TOWIE star tied up and held captive. Katherine retrieves her much-needed tonic and with a cold, hard stare, reminds them to stay quiet.

‘Gin & Tonic’ Drama vs Reality

To keep viewers guessing, there are two surprising endings for the film, one featuring TOWIE star Pete Wicks held captive and in another, Bobby Norris.

Bobby Norris x ‘Gin & Tonic’ Drama vs Reality

The ad airs on ITV this week, before new ITV drama ‘Innocent’, in which Kelly stars. The campaign was created with Uncommon Creative Studio and shot by Oscar-winning Director Tom Hooper (The King’s Speech, Les Misérables) whose credits also include the iconic ITV drama Prime Suspect. Alongside cinematographer Barry Ackroyd, whose BAFTA nominated work includes the iconic Green Zone, Jason Bourne and The Big Short, and Terry Needham, the 1st assistant director on Black Hawk Down.


Campaign Name: Drama vs Reality

Client: ITV

Marketing Director: Paul Ridsdale

Head of Brand Marketing: Brendan Dinen

Brand Marketing Manager: Rebecca Throp

Brand Marketing Exec: Harriet Lowe

Creative Studio: Uncommon

Director: Tom Hooper

Production Company: Smuggler

Prod Co Producer: Nick Sutherland Dodd

Executive Producer: Sara Wallace

Managing Director: Fergus Brown

DOP: Barry Ackroyd

Production Designer: Eve Stewart

1st AD: Terry Needham

Editor: Russell Icke

Senior Assistant: Steven Waltham

Offline Executive Producer: Annabel Bennett

Post Production: Electric Theatre Collective

Shoot Supervisor: Giles Cheetham

Post Production: Producer : Magda Krimitsou

Post Production Coordinator: Larisa Covaciu

VFX Supervisor: Taran Spear

Digital Intermediate Provided by Goldcrest Post Production

Digital Colourist: Adam Glasman

Online Editor: Daniel Tomlinson

DI Producer: Jonathan Collard

Director of Post Production: Rob Farris

2D Team: Matt Jackson, Alberto Pizzochero, Kia Coates, Rafa Vormittag, Rich Roberts

Anthony Moore: Executive Creative Director — Audio

James Utting: Sound Design and mix

Frankie Beirne: Assistant Sound Engineer

Deborah Whitfield: Audio Producer

Uncommon is a creative studio building brands that people in the real world actually wish existed.