Uncommon Launch New Campaign for ManyPets Insurance
Playful outdoor suite, backed by real data, celebrates the health benefits of owning a pet
ManyPets, the award-winning cat and dog insurance brand, launches its first outdoor campaign with Uncommon Creative Studio. The visual series marks Uncommon’s first work for the brand since winning the business last year.
The work highlights the importance of taking care of our pets to insure our own happiness with ManyPets’ unbeatable pet insurance. Since launch, ManyPets have made it their mission to make the world a better place for pets and their pet parents. The pet insurer’s new campaign represents a significant stage in the company’s journey as it expands its pet health and insurance offer and shows its commitment to pets and their parents.
The new campaign is underpinned by data that highlights how caring for a pet can improves our mental and physical health. Whether pets help people deal with anxiety and stress or help make people more active, pets make everything better. They get us up, they create a routine, they prompt exercise. They teach us patience, structure, and care. They are always there for us. So, we should look after them, like they look after us.
Ryan Wheaton, Global Creative and Brand Director, ManyPets said: “No-one can deny that the relationship between pet and pet parents brings incredible mutual benefit. Despite this it can be difficult to articulate what pets really mean to us. Uncommon have managed to capture our bond in a compelling way, highlighting the limitless ways our pets look after us. In return, pet parents are looking for more ways to keep their pets happy and healthy for longer, and ManyPets is here to help ensure that happiness. We’re so excited to see the campaign in the wild.”
To launch the new campaign, ManyPets commissioned a survey of 385 pet owners asking about the health benefits of owning a pet. The survey found ‘89% of people say their pet helps them deal with anxiety and stress’ and ‘90% of people say their pets help them feel calm’.
The outdoor series pairs these statistics with playful close-up imagery of animals and witty copy reflecting the positive impact of owning a pet such on our wellbeing, such as ‘legal high’, ‘endorphin’, ‘anti-stress ball’ and ‘upper.’ And given how big a part our pets play in our lives today, the new work aims to communicate how we care for them in an equally important way through iconic design.
Lucy Jameson, Co-founder, Uncommon said: ‘Pets make everything better. They don’t only bring us joy, they also have a proven positive impact on both our mental and physical wellbeing. In a world of stress and chaos, pets are more important than ever. We spotted there was a huge role and tension for ManyPets to play into here. We wanted to remind people that they have to insure their pets to ensure their happiness. Plus, this was one more weapon in my war of attrition trying to persuade my husband to let us have a dog...’
Media planning and buying was handled by The Specialist Works. The outdoor series will run up and down the UK across July and August, upweighted around dog walking hotspots, vets and pet stores. OOH will be supported by an audio campaign spanning podcasts, DAX, Spotify and linear airtime. This will also be accompanied by a series of films with seven alternate endings running across AV and online during July and August — stay tuned.
CREDITS
Project name: Insure your happiness
Client: ManyPets
Creative Studio: Uncommon
Retouchers: Pics
Media Agency: The Specialist Works
NOTES TO EDITORS
More about ManyPets
UK | SWEDEN | USA
Meet ManyPets, the new name for Bought By Many. We love pets, which is why we’re on a mission to make the world a better place for pets and their parents. We’ve helped keep over half a million pets healthy and happy since 2017, and there are many reasons thousands of pet parents are joining us every day. Over the past few years we’ve won awards for our customer service and our product continues to lead the pack. We offer pet insurance policies with a range of pet health benefits that are designed to meet the needs of pets and pet parents.
Insure your happiness. They look after us, so lets look after them.
